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| Featured Company Spotlight Citadel EFT, Inc. |
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| Corporate Overview Citadel EFT is an audited, fully reporting company. For more than 20 years, Citadel has provided credit card terminals and online credit card processing services for merchants throughout the United States. Today we have a relatively even distribution of customers across all 50 US states—from smaller merchants to big-box retailers. And because the credit card processing industry is recession and inflation-resistant, we have maintained or improved profitability even in the most challenging economic times. Our Mission is to provide state-of-the-art credit card terminals free of charge with the highest quality customer service, and to tailor easy-to-understand merchant accounts with rates that match or beat our competitors. Our business model generates income principally through “residuals.” These are pre-negotiated percentage rates that are applied to each credit card transaction we process on our merchant’s behalf. Because we do not typically charge for credit card processing hardware, software, necessary upgrades or supplies, we have earned excellent client retention rates, which have fueled a steady and positive growth trend. http://citadelbankcard.com/users/awp.php?ln=109632&p=intro Leadership Team Citadel EFT’s Board of Directors and Advisory Board are well aligned to help Citadel EFT achieve its strategic growth objectives, which include growing our U.S. base of merchants, expanding into additional industries and diversifying our business to include international markets. Gary De Roos CEO & Sales Manager A sales- and service-driven leader who understands how to manage for maximum profit, De Roos is responsible for Citadel EFT’s marketing initiatives and implementing emerging technologies that benefit operations and clients. Before founding Citadel EFT in 1990, De Roos spent three years in sales for Equitable Insurance Company and was salesman of the year in the multi-million club. In both instances, De Roos earned Salesman of the Year status for achieving top sales volumes among sales forces having more than 1,000 representatives. Products & Services Citadel EFT offers credit card terminals and online credit card processing for medium and large-scale merchants. Although the credit card processing industry is highly competitive, Citadel EFT’s strategy has been, and will continue to be, offering unparalleled benefits to our merchant-clients. In this way, we can attract new merchants and retain them for the long-term. Citadel EFT Advantages. To generate income, Citadel EFT relies on “residuals” for processing transactions rather than on the sale of equipment, supplies or other services. This approach allows us to significantly elevate the merchant experience by offering free terminals, excellent rates, no monthly fees and month-to-month contracts—while also ensuring a profitable proposition for Citadel EFT. Citadel EFT offerings leverage the latest, best technologies to support our merchants with their MasterCard and Visa credit card processing: 24-hour approval for new merchant accounts Electronic gift cards issuance/processing Check guarantee via Internet and ACH 24-hour deposits into merchant banks Over-the-phone programming PIN-enabled debits Internet-based accounting software Optional recurring billing Fraud protection and optional fraud insurance 24-hour, toll-free customer service line Recent News Citadel EFT, Inc. (CDFT) to Present at the FSX Investor Conference in Coconut Grove, Florida on October 27, 2011 http://ih.advfn.com/p.php?pid=nmona&article=49599913 Citadel EFT Inc. (CDFT) Board of Directors Approves Up to $400,000 Stock Buyback per Fiscal Year http://ih.advfn.com/p.php?pid=nmona&article=49427542 Citadel EFT Inc. (CDFT) Acquires 50% Stake in Bugeyeparts.com; Mr. John Felts Joins the Corporate Team http://ih.advfn.com/p.php?pid=nmona&article=49414460 From their latest 10Q Revenues increased by $2,839, or 2.4 percent to $120,745 for the three months ended March 31, 2011 from $117,906 for the three months ended March 31, 2010. The revenue rate increased due to larger number of merchants and transactions. Revenues are reported net of amounts paid to sponsor banks, as well as interchange and assessments paid to credit card associations (MasterCard and Visa) under revenue sharing agreements pursuant to which such parties receive payments based primarily on processing volume for particular groups of merchants. Our operating expenses decreased from $123,680 for the three months ended March 31, 2010 to $103,877 for the three months ended March 31, 2011. The primary reason for the decrease was a reduction of general and administrative expenses related to our registration statement on Form S-1 last year. |
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